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70 Years of Perseverance: Dongfeng Liuqi Sets Sail for New Dreams
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70 Years of Perseverance: Dongfeng Liuqi Sets Sail for New Dreams

2024-11-16

70 Years of Excellence: Dongfeng Liuqi Celebrates 70th Anniversary with Continued Commitment

On November 16, 2024, Dongfeng Liuqi marked its 70th anniversary with a moment of brilliant achiEVement. Over 70 years of overcoming challenges, enduring hardships, and striving for progress, Dongfeng Liuqi has created one milestone after another. Standing at this new historical starting point, Dongfeng Liuqi will continue to leverage its profound heritage and continuous innovation capabilities to contribute more to the rise of China's automotive industry.

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70 Years of Achievements: Dongfeng Liuqi Embarks on a New Journey

As one of China's first industrial enterprises, Dongfeng Liuqi, established in 1954, has been a witness to the evolution and innovation of China's national automotive industry. Over its 70-year history, it has become a pillar of the rise of Chinese automotive brands. In 1969, Dongfeng Liuqi developed and produced Guangxi's first automobile, the "Liujiang" brand cargo truck, ending the history of Guangxi being able to repair but not manufacture vehicles. In 2001, it pioneered the development of China's first domestic MPV, the Forthing Lingzhi, breaking the monopoly of joint ventures and becoming a leading expert in the MPV segment. In the new energy era, with the "Dragon Project" forging ahead , Dongfeng Liuqi continues to blaze new trails. It remains committed to its original aspirations, striving forward and writing an epic chapter of great achievements.

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The 70-year journey of vehicle manufacturing is rare in China's automotive industry, and these years of dedication have accumulated valuable assets for Dongfeng Liuqi. A robust R&D system, stringent quality assurance, numerous core technology patents, time-tested manufacturing processes, a professional automotive R&D test site, and 3.5 million loyal customers are the foundations upon which Dongfeng Liuqi will continue to achieve brilliance in the new energy era. Moving forward, Dongfeng Liuqi will persist in innovation-driven development, promoting high-quality transformation through comprehensive electrification and intelligence.

Range-Extended Version Unveiled: Forthing S7 Reaches New Milestone

On September 26th, the first pure-electric sedan of the Forthing, the Forthing S7, made a stunning debut with its exceptional design, integrated driving experience, MPV-like spaciousness, and intelligent connectivity, becoming the most dazzling new model during the peak sales season. At this significant 70th-anniversary milestone, the range-extended version of the Forthing S7 was unveiled, catering to both urban commuting and long-distance travel, offering users with more complex needs a reliable and sincere travel companion.

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Compared to the pure-electric version, the most notable change in the Forthing S7 range-extended version is its power system. It features a pure-electric range of 235 kilometers and an additional range-extending system that continuously replenishes energy, achieving a comprehensive range of 1,250 kilometers. Notably, the Mahai range-extending system in the Forthing S7 can both charge the battery and directly power the drive motor. It offers five energy management modes, including forced electric, electric priority, hybrid, fuel priority, and forced power generation. The system automatically allocates energy based on road conditions and usage scenarios, maximizing range capabilities. Empowered by this system, the Forthing S7 range-extended version serves as both a pure-electric vehicle with a 235-kilometer range for daily commuting and a long-distance vehicle with a comprehensive range exceeding 1,250 kilometers, truly achieving a single vehicle for all scenarios.

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image.pngRecruiting Partners: Forthing Enters the Fast Lane

With the launch of the "Forthing Twin Stars"—the Forthing V9 and Forthing S7—the Forthing product matrix is gradually expanding and entering a phase of rapid development. According to the plan, Forthing will introduce 13 new energy products in 2025, covering SUVs, MPVs, and sedans to achieve comprehensive progress across all categories. Meanwhile, Forthing is actively expanding into overseas new energy markets, leveraging its state-owned enterprise status to export its independent brand new energy technology, experience, and marketing models. To date, Dongfeng Forthing's sales channels have covered six continents, with exports to over 80 countries and nearly 200 dealers.

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During the conference, Forthing Xinghai capitalized on the momentum to hold a recruitment event, seeking like-minded partners globally to embark on this new journey. Forthing Xinghai will provide dealers with comprehensive operational support, including image, transition, organizational, promotional, training, and protection support. It is worth noting that as a long-term player committed to overall value growth, Dongfeng Forthing does not blindly engage in price wars. Instead, it drives product cost reduction and efficiency through technological innovation, maximizing the protection of dealers' interests.

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Standing at this new historical starting point of its 70th anniversary, Dongfeng Forthing is forging ahead with a "full-steam" posture, charting a modern development path with Chinese characteristics. Focusing on the Forthing Xinghai new energy series, it is taking a "sprint from the start" approach. We believe that the millions of users accumulated in the fuel era will continue to grow in the new energy era, and these incremental efforts will surely turn into gold. With Forthing Xinghai as the lead, Dongfeng Liuqi will continue to deepen its presence in the automotive market with an open mindset and innovative thinking, driving industrial upgrading and contributing to the realization of China's dream of becoming a strong automotive nation.