Dongfeng Forthing Unveils New Energy Lineup at Munich Motor Show: A New Chapter for Global Reach

IAA Mobility, known as the “Automotive Olympics”, was officially opened on September 4, and the new energy headquartered Automobile enterprises, together with a new new energy lineup, appeared at the Munich Motor Show in Germany.

On the day of media day, September 4, Mr. You Zheng, Deputy General Manager of Dongfeng Corporation, Member of the Standing Committee of the Party Committee, and Chairman of Dongfeng Liuzhou Automobile Company Limited, was present at the scene to globally announce the four overseas main models of Dongfeng Forthing. The scene also prEViewed the first pure electric sedan.

Mr. You Zheng, Deputy General Manager of Dongfeng Corporation, Member of the Standing Committee of the Party Committee and Chairman of Dongfeng Liuzhou Automobile Co.

At the Munich Motor Show, we invited global Forthing dealers to gather together, and more than 50 dealers from over 30 countries, including Norway, Slovakia, Jordan, and Mexico, were present at the event to participate in the new car launch ceremony of Dongfeng Forthing.

Global Dealers' New Product Launch

Chairman of Dongfeng Liuzhou Automobile, Mr. You Zheng, negotiated with Palestinian dealers.

Dongfeng Forthing New Energy Luxury MPV -The first to be unveiled at the global auto show

Dongfeng Forthing presented its new new energy luxury flagship MPV at the Munich Auto Show, showing international friends the next era of MPV products in the wave of new energy with its industry-leading plug-in technology, flexible and versatile large space, and top-quality intelligent luxury cabin.

Forthing U-TOUR，Forthing V9 and Forthing Friday Attracted the Visitors

In September last year, Dongfeng Forthing and Alibaba International Station took the Frankfurt AMF Exhibition as the starting point and struck the first bout of the brand's joint overseas business, which made the brand of Dongfeng Forthing a hit in Europe, and in just one year's time, as of the end of August, the sales volume in the European market had exceeded 1,000 units! This year, Dongfeng Forthing once again joined hands with Alibaba International Station to jointly create the second bullet of the brand going overseas.

Dongfeng Liuzhou Automobile and Alibaba International Station brand joint site

Mr. Heiko Rauscher, CEO of Porsche Consulting Ltd. and representatives of overseas business of Dongfeng Liuzhou Automobile were invited to jointly open the ceremony of “Opening FORTHING”, and the spraying of colorful balls on the scene and the colorful balls on the big screen echoed each other in real and virtual reality, which means “Opening FORTHING, opening unlimited excitement”. FORTHING, open unlimited excitement”.

Extremely Creative “Opening FORTHING” Ceremony

As a leader in digitalization of domestic automobile enterprises, Dongfeng Liuzhou Automobile once again won a standing ovation on the stage of IAA MOBILITY with the internal strength of digital foreign trade. Alibaba International Station for Dongfeng Liuzhou Automobile has created a live broadcasting activity of “launching is debut, debut is experience, experience is surprise”, which breaks the limitation of linear time of the traditional launching event, and is carried out for more than 200 countries around the world, online and offline with zero time difference, so that both the site of the auto show and the global audience can see it at the first time:

① assembly workshop Forthing Friday off the line;

② Go to Germany to open the wonderful;

③ Forthing Friday real live challenge electricity, water, fire.

Forthing Friday coming off the assembly line

IP68 level waterproof immersive experience

Forthing Friday Armor Battery through the fire line

1% Extreme Power Challenge

Carrying “digitalization” to the end, Dongfeng Liuzhou Automobile led the on-site audience to experience the factory immersively in the form of digitalization, not only the VR factory digital screen of Alibaba International Station, but also the on-site audience experienced the function of “Remote Video Entering into Dongfeng Liuzhou Automobile”, which was online at the end of August and is still under testing. The function of “remote video into Dongfeng Liuzhou Automobile” was launched at the end of August, which is still under testing. 15 live broadcasting points showed the production process of each vehicle to overseas customers in the form of real-time monitoring, and invited every audience to strictly control the quality. The extremely “real” sense of body attracted the audience to stop, and the digital marketing really showed Dongfeng Forthing's excellent product strength to the global audience.

15 Live Cameras Bring You Into Liuzhou Automobile

Live broadcast of 428,000 square meters of photovoltaic project of Dongfeng Liuzhou Automobile, showing the green factory to the world

On September 5, the live broadcast heat rushed straight to the 1st position on the home page of Alibaba International Station, the global exposure amounted to more than 100 million times, the live broadcast viewing volume hit a record high in the history of Alibaba International Station, and the number of likes exceeded 640 thousand. As of press time, 500+ customer leads from 34 countries were harvested at the show site and online, and the show will continue until September 8, so please stay tuned to the updates.

Dongfeng Forthing Live Streaming Hotness on the First Page of Alibaba International Site

According to statistics, as of press release, IAA MOBILITY exhibition of Dongfeng Forthing in Munich has gained 50+ media reports at home and abroad, and the unique digitized exhibition has been reported by CCTV and other central media.

CCTV Report

Coverage on the front page of the financial section of Xinhua Net and the front page of the client of Xinhua Net, with a hit rate of over 100,000 within 2 hours.

This exhibition is the beginning of Dongfeng Forthing's sailing overseas and heading for the international stage under the wave of new energy transformation, as well as a new chapter of Dongfeng Forthing's joining hands with Chinese brands to make “Made in China go global”. In the future, Forthing will travel the world!