Dongfeng Forthing Unveils New Energy Lineup at Munich Motor Show: Global Development for the World Market

Nowadays, "Made in China" has become the brightest "new star" on the international Automotive stage. As the most core international platform for showcasing future mobility, the 2023 Munich Motor Show has become a global top-tier event for Chinese automotive brands to step onto the world stage and demonstrate the achievements of the new energy industry transformation. Dongfeng Forthing, with its new energy products, has become one of the representative Chinese brand "business cards."

Made in China Goes Global: Chinese New Energy Army Becomes a Spectacle at the Munich Motor Show

The Munich Motor Show (IAA Mobility), known as the "Olympics of the automotive industry," holds a high status due to its regional and unique nature. Faced with this biennial automotive extravaganza, Dongfeng Forthing, a veteran Chinese brand, brought its new energy products to the 2023 Munich Motor Show.

With the international trend of automotive electrification, the Chinese new energy "army" at the 2023 Munich Motor Show was widely pursued. The strong lineup of new energy products and the display of cutting-edge new energy automotive technologies attracted crowds at the show. For Dongfeng Forthing, which is accelerating its new energy strategy transformation, participating in the Munich Motor Show alongside new energy leaders like BYD demonstrated its determination and strength in strategic transformation, a microcosm of "Made in China" going global.

Full Lineup of New Energy Models: Dongfeng Forthing Takes the Stage

At this Munich Motor Show, Dongfeng Forthing showcased its full range of new energy models, covering both hybrid and pure electric power technologies. The company also teased its upcoming pure electric sedan, marking the most advanced technology and diverse lineup in its history.

Luxury New Energy MPV: Center of Attention

Among the global biennial shows, Dongfeng Forthing's new energy luxury flagship MPV garnered the most attention, demonstrating to international audiences the next era of MPV products in the new energy wave. "The new vehicle is a globally developed model, and Dongfeng Forthing is confident in launching a high-end luxury new energy MPV that is more classic than joint ventures and more reliable than new forces," the company stated.

Industry-Leading Plug-in Hybrid Technology: Mahé Super Hybrid

The new vehicle is equipped with Dongfeng Forthing's most advanced plug-in hybrid technology—Mahé Super Hybrid, which boasts a 45.18% industry-leading thermal efficiency, delivering the lowest fuel consumption and highest range performance in its class.

Flexible and Spacious Interior: A Hundred Ways to Enjoy Comfort

The new vehicle also features a spacious and flexible interior design, with a large size and high practical area, ranking among the top in its class to meet various user needs.

Top-of-the-Line Intelligent Luxury Cabin: Embracing a Smart and Luxurious Lifestyle

Additionally, the vehicle is equipped with first-class aviation seats, intelligent multi-screen displays, and high-speed NOA technology, with Dongfeng Forthing promising that its technological offerings will far exceed those of joint ventures.

Aesthetic Breakthrough: Pure Electric Sedan Set to Disrupt the A-Class Market in 2024

Under its new energy strategy, Dongfeng Forthing will continue to launch new energy products across sedans, SUVs, and MPVs. In 2024, the company will introduce its first pure electric sedan for young consumers. This pure electric sedan will feature a new design language, creating a pinnacle of aesthetic beauty, and will be equipped with Dongfeng Forthing's new pure electric architecture platform and the upgraded Armor Battery 2.0, offering users an unparalleled sense of security.

Global Vision and Strategic Transformation

Dongfeng Forthing has been one of the few successful brands in both commercial and passenger vehicles, not only in the fuel era but also in the new energy era. As Yu Zeng, the Party Committee member, Deputy General Manager of Dongfeng Motor Group, and Chairman of Dongfeng Liuqi Automobile Company, mentioned at the Munich Motor Show: "Under the new competitive landscape, Dongfeng Forthing will adapt to the trends of electrification and intelligence, build a market-influential and sustainable autonomous passenger vehicle business, actively promote brand upgrades, and create a world-class automotive brand that is highly trusted."

This participation marks the beginning of Dongfeng Forthing's journey overseas and onto the international stage in the new energy transformation wave. It also represents a new chapter for Dongfeng Forthing, alongside other Chinese brands like BYD, in bringing "Made in China" to the world. From September 4th to 10th, at Hall B1, Stand C10 of the Munich Motor Show in Germany, witness the prelude to Dongfeng Forthing's new energy internationalization.