Dongfeng Liuqi 2025 Partner Conference: Embrace New Energy, Secure Victory in the Battle for the Future!

2025 Dongfeng Liuqi Partner Conference Convenes Successfully in Liuzhou.On January 7th, the 2025 Dongfeng Liuqi Partner Conference was successfully held in Liuzhou, Guangxi. Over 1,000 partners, including dealers, service providers, parts suppliers, and other stakeholders, gathered to rEView the work achievements of 2024 and set development goals and directions for 2025. Together, they aimed to continue writing a new chapter of win-win cooperation and shared brilliance.

70 Years of Joint Efforts: Dongfeng Liuqi Forges Ahead

As one of China's first industrial enterprises, Dongfeng Liuqi, established in 1954, has not only witnessed the evolution and innovation of China's automotive industry from scratch but has also become a pillar of the rise of Chinese automotive brands over its 70-year history. Every accomplishment achieved by Dongfeng Liuqi over the past seven decades is a testament to the long-term collaboration, joint efforts, and selfless dedication of all partners. From product development to market expansion, and from service quality improvement to brand influence enhancement, every aspect reflects the wisdom and hard work of each partner.

At the beginning of the conference, Yang Qing, Chairman and Party Secretary of Dongfeng Motor Group, and Zhang Zutong, Executive Vice President of Dongfeng Motor Group, extended their heartfelt thanks to all colleagues and partners for their long-term support through congratulatory letters and video messages. They wished the conference a complete success and called on all Dongfeng Liuqi employees to maintain a spirit of self-reliance and continuous striving. They urged everyone to work together with dealers, suppliers, and service providers to innovate and achieve even greater success in the coming year.

Embracing Innovation and Seeking Change: Charting a Course for the Future

2024 marked the 70th anniversary of Dongfeng Liuqi's establishment and a pivotal year for the company's high-quality transformation through comprehensive electrification and intelligent development. Lin Changbo, General Manager of Dongfeng Liuqi, noted that with favorable national macroeconomic policies and an expected increase in the proportion of vehicle replacement and purchase to over 65% in 2025, significant market opportunities lie ahead. Dongfeng Liuqi will seize the historical opportunities presented by new energy development and the rise of national automotive brands, implementing a strategic transformation towards full electrification, intelligence, and internationalization under the guidance of Dongfeng Group.

As a state-owned enterprise with both commercial and passenger vehicles, Dongfeng Liuqi is accelerating its entry into the new energy era. The company has accumulated core technologies in new energy research and development, green supply chains, production, logistics, and products. It has completed product planning for both commercial and passenger vehicles and is now in the full implementation phase. The commercial vehicle brand, Chenglong, is committed to developing a range of new energy commercial vehicles, including electric, hydrogen fuel cell, hybrid, and clean energy vehicles. The passenger vehicle brand, Forthing, focuses on the Forthing Xinghai new energy series, aiming to provide users with the most reliable and warm mobility solutions. In 2025, Dongfeng Liuqi will embrace innovation and strive for change, seeking new opportunities and victories in the new energy landscape.

Touching Users with Warmth and Sincerity: Setting Sail for New Horizons

As an innovative test bed for Dongfeng Group's new energy strategy and a key player in China's national new energy team, Dongfeng Forthing will further focus on the Forthing Xinghai new energy series in 2025, achieving comprehensive and deep transformations in products, user experience, and brand image. At the conference, Assistant General Manager Lv Feng shared Dongfeng Forthing's marketing strategy and plans for the year. He stated that with the continuous growth of the new energy market in 2025, despite increased competition, Dongfeng Forthing will fully transition to the new energy era. The company aims to achieve a sales target of 160,000 units, with an aspirational goal of 200,000 units. In 2025, Dongfeng Forthing will invest 2 billion yuan in R&D, driven by a dual-core strategy of demand and technology. By integrating "scenes, needs, and experiences" and leveraging a tripartite approach of in-house research, group collaboration, and strategic partnerships, Dongfeng Forthing will establish core technological competitiveness. The company plans to launch 11 new products, covering SUVs, MPVs, and sedans. In terms of marketing, Dongfeng Forthing will focus on three key segments: home-use MPVs, new energy sedans, and commercial MPVs. It will also enhance its terminal capabilities by upgrading five major marketing systems: new media operations, user engagement, grassroots marketing, key customer marketing, and DFSW sales management, thereby increasing brand visibility and technological authority.

Building an Integrated Ecosystem: Collaborating for Shared Success

As a pillar of China's national automotive brand, Dongfeng Liuqi has long played a leading role in driving progress across the supply chain, including suppliers and surrounding service enterprises. This has created a 1+N synergy, with all partners working together towards the autonomy and confidence of new energy brands. Assistant General Manager Peng Zuolin presented the procurement report at the conference, stating that in the face of profound changes in the industry's competitive landscape, we must enhance core competitiveness through product differentiation, lifecycle planning, and business model innovation. In 2025, Dongfeng Liuqi will work with partners to build procurement advantages, shifting from passive to proactive procurement and from price-focused to value-focused procurement. The company aims to transform the supply chain from "stable and competitive" to "collaborative win-win, safe and efficient," and ultimately to a core-competitive supply ecosystem characterized by "integrated coexistence, shared benefits, and shared risks." This will support business success and achieve sustainable, win-win development.

Striving Together for Growth: Strengthening Bonds through Collaboration

To recognize the outstanding partners and individuals who have grown together through win-win cooperation, the conference honored top-performing units and individuals from 2024. Dongfeng Liuqi encouraged all partners to continue their efforts and embark on a new chapter of collaborative success. The company also advocated for integrity and compliance in business practices, fostering a "clean and upright" commercial environment.

Insights and Collective Wisdom: Paving the Way for Brilliance

In the afternoon session of the partner conference, outstanding dealer representatives from different regions shared their valuable experiences in new energy marketing transformation, market expansion, and customer service. These insights provided inspiration for innovation and change. Through in-depth discussions, dealers gained a broader understanding and will better serve Dongfeng Liuqi's customers in the future. In another session, aftermarket elites gathered to discuss technological innovation, service optimization, and market expansion. They shared success stories and practical experiences, exploring new opportunities and breakthroughs in the automotive aftermarket. These face-to-face communications not only deepened mutual understanding and trust but also injected new vitality into the prosperity of Dongfeng Liuqi's aftermarket.

Currently, Dongfeng Liuqi is advancing with a "full-steam" posture, forging a path of modernization with Chinese characteristics tailored to local conditions. In both commercial and passenger vehicle sectors, the company is accelerating towards full electrification with a "sprint from the start" mindset. With the convening of the 2025 Partner Conference, Dongfeng Liuqi will continue to deepen its presence in the automotive market, drive industrial upgrading, and contribute to realizing the dream of a strong automotive nation in China.