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Dongfeng Liuzhou Motor: Empowering the Marathon Spirit with Intelligent Mobility
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Dongfeng Liuzhou Motor: Empowering the Marathon Spirit with Intelligent Mobility

2025-05-22

Amid a vibrant spring atmosphere and blooming bauhinia blossoms, the Liuzhou Marathon and Police Marathon commenced in high spirits at the Civic Square. As a gold sponsor of the event for three consecutive years, Dongfeng Liuzhou Motor once again demonstrated its unwavering support for the city's sports and cultural development.

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This year, Dongfeng Liuzhou Motor deployed a 24-vehicle fleet of new energy Vehicles to provide full-course support, forming a “Green Escort Fleet” that safeguarded the marathon route with environmentally friendly mobility. In addition, the company generously presented four units of theForthing S7 as championship prizes, exemplifying how industrial strength can empower athletes in their pursuit of excellence.

A Celebration of Sports and Culture with Over 35,000 Runners

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The event brought together over 35,000 participants, creating a dynamic sea of runners racing through the city in an atmosphere filled with vitality and unity. The scenic route along the Liujiang River, lined with blooming bauhinia flowers, became a striking blend of natural beauty and athletic determination. Along the way, 15 scientifically designed energy supply stations offered professional sports drinks and local snacks, ensuring every runner received comprehensive support.

Comprehensive Mobility Support with Advanced Technology

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As the marathon's official mobility partner, Dongfeng Liuzhou Motor integrated its full model lineup into event operations. A total of 24 Dongfeng Fengxing vehicles were designated for critical roles including timekeeping, refereeing, live broadcasting, and escort duties. Commercial vehicles from the Chenglong brand were also utilized to support logistics and baggage services, achieving a high level of human-vehicle collaboration throughout the event.

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The brand’s presence was further highlighted by the participation of over 600 employees, family members, partners, and media in the official “Chenglong Running Team” and “Forthing Running Team.” Adding a futuristic touch, Dongfeng Liuzhou Motor’s humanoid robot “Forthing 001” also joined the runners, symbolizing the convergence of advanced robotics and human athleticism.

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Twelve automotive-themed cheering stations along the route provided energetic musical support and interaction, creating a lively and memorable atmosphere for participants and spectators alike.

A Four-Zone Brand Showcase Combining Technology and Culture

To further enrich the event experience, Dongfeng Liuzhou Motor set up four brand exhibition zones at key locations across the city: Civic Square, Liuzhou Sports Center, Industrial Museum, and Malushan Strange Stone Museum. These interactive spaces allowed marathon participants and visitors to experience the latest automotive technologies and explore elements of ethnic culture.

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Within these zones, the humanoid robot “67” provided real-time product demonstrations, while services like medal engraving, photo printing, and race bib lamination were offered exclusively to finishers. The brand’s “All-Dimensional Mobility Matrix” drew crowds with its dynamic integration of intelligent mobility, industrial aesthetics, and local culture.

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Featured models included the Forthing V9—highlighted for its comfort, performance, safety, and cutting-edge technology—and the Forthing S7, a stylish sedan praised for its spacious interior and high-quality craftsmanship. From the commercial lineup, models such as the Chenglong H5V LNG tractor, L2V electric light truck, and T7 RV showcased the company’s innovations in sustainable logistics and recreational travel.

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Driving Social Responsibility and Inspiring a Healthier Lifestyle

Dongfeng Liuzhou Motor’s strong support for the marathon reflects its deep commitment to social responsibility as a central state-owned enterprise. The four Forthing S7 vehicles awarded to the champions of the men's and women's categories in both public and police divisions symbolize the brand's encouragement of perseverance, excellence, and a healthy lifestyle.

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In alignment with its corporate values, Dongfeng Liuzhou Motor aims to foster a spirit of challenge and progress through action. By combining craftsmanship, innovation, and a dedication to community well-being, the company continues to contribute meaningfully to local culture and urban development.

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As the rhythmic footfalls of robot runner “Forthing 001” resonated with the cheers of tens of thousands, the Liuzhou Marathon transcended the realm of sports, becoming a dialogue between intelligent manufacturing and the human spirit. Dongfeng Liuzhou Motor, through its ongoing collaboration with the marathon, is crafting a vivid blueprint for the integration of industry and urban identity.

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Looking ahead, the company remains committed to the shared growth of “city and vehicle,” advancing the vision of co-prosperity and sustainability in every stride forward.