Dongfeng Liuzhou Motor Holds Brand Day in Shenzhen

On June 7, 2025, Dongfeng Liuzhou Motor (DFLZM) held its annual Brand Day in Shenzhen, China. Partners from around the world gathered to celebrate the EVent together with the company.

CEO Lin Changbo shared DFLZM’s achievements in the global market. Over the past 30 years, the company has established a strong position through its brands: passenger vehicles under Forthing and commercial vehicles under CHENGLONG, covering all vehicle categories. Today, DFLZM operates 300 sales channels worldwide, serving 160,000 families in more than 100 countries.

Lin also announced the launch of a new global strategy called “Running For Future,” aimed at collaborating with partners to produce high-quality and customized products. By 2030, the company plans to launch 16 new passenger vehicle models and 4 commercial vehicle platforms, including SUVs, MPVs, sedans, and trucks. These models will be adapted both for the premium segments of the European and U.S. markets and for the budget segments of Southeast Asian countries. To support these goals, DFLZM intends to strengthen its capabilities in electric vehicles and smart technologies by partnering with leading global companies.

Transitioning from “Made in China” to “Innovation from China,” DFLZM expresses gratitude to its customers and partners for 30 years of support. The company is committed to expanding its global network, winning consumer trust through quality products and services.