Forthing: A Year of Remarkable Achievements in the Automotive Market

Looking back at the performance of Chinese independent Automotive brands in 2014,Forthing stands out as a notable player. From January to November, Forthing achiEVed a cumulative sales volume of 219,000 units. Not only did the brand expand its product lineup and see significant growth in terminal sales, but it also garnered numerous prestigious awards across the country, establishing itself as a winner in various sub-segments of the market.

According to reports, Forthing has earned multiple accolades this year, including the "Strategic Automotive Industry Partner of the Year" award at the 2014 Phoenix Impact Summit hosted by Phoenix News, as well as the "Marketing Innovation Award" presented by Sina Auto. Moreover, several models under the Forthing brand have consistently received top honors in model evaluations hosted by authoritative media, organizations, and industry associations.

New Models Garnering Significant Attention and Winning Prestigious Awards

One of Forthing’s flagship models, the Forthing CM7, launched this year as the "Chief Business Cabin," has gained widespread market recognition. Thanks to its "Five-Star Upgrade" product strengths, exceptional cost-performance ratio, and exclusive "Escort Plan" service, the Forthing CM7 has been highly praised. Recently, the Forthing CM7 has won numerous accolades, including the "Best Domestic Business Vehicle of the Year" at the 2015 Annual Car Awards hosted by NetEase Auto, "2014 Most Competitive High-End MPV" at the 2014 China (Guangzhou) Automotive Awards, and "Popular Model of the Year" at the 2014 Information Times Car Awards. The Forthing CM7 has quickly become one of the most recognized mid-to-high-end MPVs in the domestic market.

Another standout model, the Forthing Jingyi S50, developed for the post-80s consumer group and aimed at providing "high-quality, competitive sedans," has been acknowledged for its well-rounded product features and standard Bosch ESP across the entire range. Throughout the year, the Forthing Jingyi S50 has also garnered several awards, such as "Newcomer of the Year in the Domestic Compact Car Category" at the 2014 Information Times Car Awards, and "Best Economic Domestic Sedan" at the 2014 China Urban Network Car Awards hosted by Guangzhou Daily. These recognitions further highlight the Forthing Jingyi S50's strong market competitiveness.

The ability of the Forthing CM7 and Forthing Jingyi S50 to outshine competitors and win these prestigious awards reflects Forthing’s product and brand strength. With these accolades, the Forthing CM7 and Forthing Jingyi S50 are poised with increased confidence as they move into 2015, and their market performance is expected to be even more impressive.

Key Models Continue to Shine, Witnessing the Rise of Forthing

Through its keen understanding of market segments, Forthing has successfully made inroads into the SUV market with the Forthing Jingyi X5, a "large urban SUV." In just over a year since its launch, the Forthing Jingyi X5 has earned the title of "China’s Best SUV." Recently, the Forthing Jingyi X5 was awarded "Annual Economic SUV of the Year" at the 2014 China Automotive Competitiveness Awards hosted by Auto Weekly, Phoenix Auto, and Yiche.com, as well as "2014 Most Popular Domestic Vehicle" at the 2014 China Urban Network Car Awards hosted by Guangzhou Daily. These honors have further solidified Forthing’s success in the SUV market.

In the MPV segment, Forthing continues to shine with the Forthing Lingzhi, a well-established and highly versatile business vehicle. The Forthing Lingzhi has been awarded "Most Satisfying Domestic Model of the Year" at the 2014 China Urban Network Car Awards, and the Forthing Lingzhi M3 won the "2014 Super MPV of the Year" title at the 2014 Beijing News Automotive Awards. As a long-standing model in the Forthing lineup, the Forthing Lingzhi has seen remarkable success, with total sales reaching nearly 120,000 units from January to November, capturing almost half of its market segment.

Amidst these many honors, Forthing has demonstrated the strength of an independent brand on the rise. With continued efforts to deepen and expand its presence in the MPV, SUV, and sedan markets in the coming year, Forthing is well-positioned to achieve even greater market success in 2015.