Official Announcement: NBA Player Cui Yongxi Becomes Global Brand Ambassador for Forthing

On December 3rd, Chinese basketball player Cui Yongxi officially became the global brand ambassador for Forthing. Both a prominent figure on the global stage, Cui Yongxi is currently playing for the Brooklyn Nets in the NBA, showcasing the charm of Chinese basketball at the highest level of international competition. Forthing , on the other hand, leverages its leading electrification and intelligent technologies to provide high-quality mobility experiences for users worldwide. Their collaboration is expected to inspire global audiences with youthful fearlessness and shape the trends of the era.

Forthing is the culmination of Dongfeng Liuqi's 70 years of technological accumulation, aiming to bring advanced new energy solutions and high-quality mobility to global households. Each of its products is developed for the global market, meeting design and quality standards across different countries. With its state-of-the-art intelligent electric technology and a 70-year legacy in Automotive manufacturing, Forthing has become the preferred choice for global users seeking intelligent mobility solutions.

Cui Yongxi, as a representative of Chinese excellence on the global stage, has garnered widespread acclaim for his outstanding basketball talent and resilient, never-give-up sportsmanship. His recent performance—scoring in a game against the Chicago Bulls—marked the first points scored by a Chinese player in the NBA in 2,225 days. Off the court, Cui is also an active social ambassador, advocating for healthy living and positive sports participation, making him a role model for many young people.

Since its official launch in April of this year, Forthing has introduced two high-quality electric vehicles that have become the epitome of a warm, third mobility space for global users. The luxury intelligent electric MPV, Forthing V9, has garnered significant attention for its exquisite design, comfort, intelligent technology, powerful performance, precise handling, and robust safety features, making it one of the most sought-after luxury new energy MPVs in the market this year.

The other model, Forthing S7, has won three international design awards for its fluid aesthetic and golden proportion body design, earning it a reputation as a "supermodel" among vehicles. With a drag coefficient of just 0.191Cd—the lowest among global production vehicles— Forthing S7 also boasts top-tier performance in its class, with a 0-100 km/h acceleration time of 6.67 seconds and an energy consumption rate of only 11.9 kWh/100km. Its interior and configurations offer MPV-like comfort, making it a sincere and reliable companion for global users.

During the Paris Motor Show this year, both Forthing S7 and Forthing V9 captivated global audiences with their stunning design, advanced new energy technology, and intelligent cabin interaction. As a key driver for Dongfeng Forthing's global expansion, the brand's overseas sales channels now cover six continents—Asia, Europe, Africa, North America, South America, and Oceania—with exports to over 80 countries. With Cui Yongxi as its ambassador, Forthing is poised to accelerate its globalization process, bringing more heartwarming mobility experiences to users worldwide.

Forthing, with its 70-year legacy as a state-owned automotive enterprise, is committed to creating products that global consumers can afford, are willing to purchase, and love to use. The brand aims to replicate its domestic success overseas, shining a bright light on Chinese manufacturing in global automotive markets and unlocking new green mobility experiences for users around the world.